Founders, Vanessa and Victoria, were raised in Chicago. They were both inspired to create Rollin Rosa in efforts to empower women and minorities. The cannabis accessory market is profoundly dominated by men; this is one of the main reasons they wanted to tap into this growing industry.

With an underlying goal of impacting significant change as well as representing women and people of ethnic backgrounds, the two chose a rose to symbolize the brand – known to represent love, elegance, and courage.